Benefits | Promotions | Rates | Deadlines | Ad Requirements | Billing | Distribution

The Country Register Publications were designed to be a major link connecting interested customers with all of the Country, Victorian, Craft and Antique shops available in the state as well as shows and special places to eat and stay. Each publication is full of stories and useful information for readers interested in the various shopping possibilities and activities going on locally. The information is presented in a much less intimidating fashion than other reference books and newspapers available for the industry. It also serves to inform the public of upcoming events in the country and in the craft industry.

The Country Register gives shop owners a place to promote their shops, inform their customers, and even try out their writing skills, if they so desire. The publication makes a handy, carry-it-with-you guide and the layout makes the use of maps less necessary, guiding the reader through each state according to areas of the state and within a city. The entire purpose of our publication is to increase public awareness of the great number of shops and services available to them within the state.

New Advertiser Special: for all first-time advertisers we offer our "Three Consecutive Issue Special" where your 3rd ad will be billed at 1/2 off our already low rate card pricing. (Ads must run consecutively but ad size, ad copy and ad design can change each issue if you wish. Hint: Plan an event for the time when your third ad will run and get a BIG ad at half price!)

Show & Event Advertiser Special: contact us now to find out how you can receive a half price ad plus FREE space for your press release and photos when you run your event ad for 2 issues. Build interest by running your event in both the edition prior to your event and the edition during which your event takes place. The second run will be billed at 1/2 off our already low rate card pricing plus you receive space to promote your event in print.

Ad	Size	Rate (per issue)
5 x 2 Display Ad	5" wide by 2" tall*	$95
5 x 3 Display Ad	5" wide by 3" tall*	$125
5 x 4 Display Ad	5" wide by 4" tall*	$155
5 x 5 Display Ad	5" wide by 5" tall*	$185
Quarter Page Ad	5" wide by 7" tall*	$245
Half Page Ad	10.25" wide by 7" tall*	$375
Full Page Ad	10.25" wide by 15" tall*	$675
Classified: "Plain Country Ad"	2" wide by 2" tall* (not for shops or shows unless in conjunction with display ad)	$35

*Printed ad size may vary depending on the print capabilities of our current print partner and their press limitations.

Color
Color can be added to any size ad on any page of the paper for an extra $25 for spot color up to $150.00 for full four color, depending on ad size.

Discounts
We offer our contractual advertisers discounted prices. Advertisers with an Annual Contract receive our "Six Consecutive Issue" rate, which is 10% off our rate card prices each issue. The six ads do not need to be identical; ad sizes and ad copy can change at any time and the discount still applies.

Issue	Deadline
January–February	December 1st
March–April	February 1st
May–June	April 1st
July–August	June 1st
September–October	August 1st
November–December	October 1st

Standard rates include normal ad layout and typesetting which can include borders and clip art. Non-standard items such as original graphics, logos, calligraphy, etc. may be arranged as can grayscale or original photos. (Call for pricing.) Please allow ample time for us to provide non-standard services.

Electronic/Digital Ads ("camera-ready" ads via email)

When sending digital files, please use the following specifications—and always fax a copy of the ad so we can be sure the finished product looks exactly as you intended.

• Platform: PC format only
• Files Accepted: PDF (uncompressed, prepress high resolution setting in Distiller) or Postscript files; JPEG; TIFF
• Color: Please send all files in CMYK mode.
• Embedded Images: The MINIMUM resolution requirements are 300dpi for full-color artwork or grayscale artwork and 1200dpi for Bitmap (black & white line art). Images and logos from web sites are NOT usable for print ads.

Camera-Ready Ads (if you must print and mail)

• Must meet our above size guidelines
• Printed preferably on a laser printer (not inkjet)
• Mailed flat with no folds through ad or artwork
• Delivered to us on or before the deadline
• 100% complete (the ad will be run just as received)

Ads That We Create For The Customer

• Clearly written rough draft of ad text must be delivered to us on or before the deadline along with any suggestions for artwork, borders, etc.
• Any logos, borders or photos that might be supplied by the customer must be delivered to us on or before the deadline. These must be mailed flat with no folds through artwork and printed preferably on a laser printer (not inkjet).
• If we will be providing logos, borders or photos for you, we prefer to have a fax number where we can fax an ad copy to you for proofing. If you do not have a fax machine or can not make arrangements for a neighboring business or copy shop to receive a proof for you, available graphics and layout will be left up to our discretion.

Pay for your advertising that is published in The Country Register with a check or we accept MasterCard & Visa. All first time advertisers submit payment with your ad copy by the deadline date. Consecutive issue advertisers can submit payment with the Ad Change Order Form you will be mailed each issue. Once you have established a relationship with us, and have not paid by the deadline date, you will be billed by mail with payment being due upon receipt. Any payment not paid after 30 days from billing will be considered past-due. If a past due payment remains on your account for more than 60 days, advertising will not be available to you in future publications until payment is made.